Madison Wells Balances Art, Commerce and Audience Demands as Gigi Pritzker’s Banner Backs Movies, TV Shows, Live Events and More

Producer Gigi Pritzker and distribution veteran Dan Steinman talk building the indie content banner on Variety's 'Strictly Business' podcast

By Cynthia Littleton

Cynthia Littleton

Business Editor

Latest

• Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing 13 hours ago
• FCC Poised to Hand Broadcasters Long-Sought Win in Abolishing Station Ownership Cap as Brendan Carr Probes Tension Between TV Groups and Platforms 21 hours ago
• LISTEN: Reba McEntire Revels in 50 Years of Making Music and Season 3 of NBC’s ‘Happy’s Place’ 2 days ago

On today’s episode of Variety‘s “Strictly Business” podcast, Madison Wells Media chief Gigi Pritzker and newly appointed president and chief content officer Dan Steinman discuss how the well-positioned indie navigates the ups and downs of a transforming marketplace. “We have to be smarter,” Pritzker says. “Even inexpensive movies are expensive,” says Steinman.

Popular on Variety

Pritzker explains why she recruited Steinman at this moment as the company looks to have bigger presence in international film sales. Steinman is an alum of Black Bear Pictures and a former CAA agent.

Related Stories

'Avatar Aang: The Last Airbender' Moves Up Release Date to July, Drops Intense First Trailer