Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All
Illustration: Michael Starbuck/Variety VIP+ Capturing attention — the first job of advertising — has never been so difficult.
With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are breaking tradition and experimenting at a dizzying pace. In just the past few months, Netflix granted a marketing partner permission to put its well-known ad character into one of its series in a cameo, and Zoom tapped a prominent news influencer to help examine what the company calls “solopreneurs” in a sponsored video series.
Related Stories
