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Lorde Embraces ‘Clean Slate’ as Independent Artist: ‘I Needed to Take a Second’ After UMG Deal

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CitrixNews Staff
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Lorde Embraces ‘Clean Slate’ as Independent Artist: ‘I Needed to Take a Second’ After UMG Deal

By Larisha Paul

Larisha Paul

Contact Larisha Paul on X View all posts by Larisha Paul March 18, 2026 NEW YORK, NEW YORK - MAY 05: Lorde attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue) Lorde attends the 2025 Met Gala on May 5, 2025. Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Lorde is an independent artist. In a voice message to fans, the artist revealed that she decided not to renew her contract with Universal Music Group following the conclusion of the recording deal she entered into at the age of 12.

“I have been in that contract for a very, very long time, in some form of that contract since I was 12 years old, when I signed my first development deal with Universal,” Lorde said. “And I adore them. They’re incredible people and I had an amazing experience with them. But the truth is that a 12 year old girl pre-sold her creative output before she knew what it would be like, and before she knew what she was signing away.”

Lorde released her debut studio album Pure Heroine in September 2013, when she was 16 years old. The album positioned her as a new leader in pop, a literal ruler just as she asked on her breakout single “Royals.” She returned in 2017 with another pivotal record, Melodrama. This was followed by Solar Power in 2021 and Virgin, which arrived in June 2025 as her last album in this deal.

While she hasn’t written off re-signing with another label, even one under UMG, in the future, Lorde is taking this moment to familiarize herself with the unfamiliar. “I knew that I needed to take a second to have nothing being bought or sold that comes from me,” she said. “When I see an opportunity for a clean slate, I try to take it. And it does feel different. It sounds like it wouldn’t, but it really does. I feel a feeling of openness and possibility and I’m inspired.”

Lorde has a few festival shows coming up and the final set of dates on her Ultrasound World Tour scheduled for later this year. She’s also learning to play chess, studying to get her driver’s license (“I must be a licensed driver before I turn 30. This is not up for discussion. Hold me to it.”), and recently signed a lease on an office space to work out of.

“It just feels exciting to have, I don’t know, removed the container or something, for a second,” Lorde said. “So, yeah, newness is kind of the theme, clean slate, openness, newness.” She mentioned that this freedom has showed up in a few different ways, like on her phone background, which reads, “I have no master.” “I’m really trying to just feel what that feels like,” she said. It also showed up on Virgin, particularly on the song “David,” she added.

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Originally reported by Rolling Stone