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Littler applies to trademark FACE in bid to combat AI fakes

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CitrixNews Staff

· March 20, 2026 at 1:40 PM

Littler applies to trademark FACE in bid to combat AI fakes

Luke Littler has made an application to trademark his face to combat AI fakes.
The darts world No 1 has lodged an application with the Intellectual Property Office to prevent AI-powered products using his picture without permission and breaking copyright laws.

Originally reported by Sky Sports

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