LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

'Strictly Business' is Variety's weekly podcast featuring conversations with industry leaders about media and entertainment

By Kaare Eriksen

Kaare Eriksen

Media Analyst

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As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood.

Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows this all too well. Hill is this week’s featured guest on Variety podcast “Strictly Business.” He details how his team makes the most of gaming platforms like Fortnite and Roblox to partner with major Hollywood players on promotional experiences.

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