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President and Chief Media Analyst
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Adobe Stock If you’re a streaming service lucky enough to have a hit series on your hands, congratulations — now the hard part begins.
Keeping that series on the air, let alone growing its audience over time, can be a daunting task. But there are data patterns worth taking note of that can be helpful for programmers, according to a new Luminate study, “Release Strategies for Music & TV,” which examines everything from binge vs. weekly distribution to the risks of waiting too long between seasons.
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