LISTEN: Holywater Tech Chief Bogdan Nesvit on the Explosive Growth of Microdramas: ‘Studios and Creators are Knocking on Our Doors’

Aug 28, 2026 2:11pm PT LISTEN: Holywater Tech Chief Bogdan Nesvit on the Explosive Growth of Microdramas: ‘Studios and Creators are Knocking on Our Doors’

Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment

By Cynthia Littleton

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Cynthia Littleton

Business Editor

@Variety_Cynthia

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Courtesy of Holywater Tech

On today’s episode of Variety‘s “Strictly Business,” Bogdan Nesvit, co-CEO and co-founder of Holywater Tech, details the explosive growth of the company’s My Drama and My Muse apps, and he details what he sees as the key to making vertical media more mainstream. “Studios and creators are knocking on our doors right now,” Nesvit says.

Nesvit reflects on how quickly the demand for microdramas and related vertical media has grown in the U.S. and Europe in the handful of years that Holywater has been active in vertical media. Last year, Holywater struck a deal with Fox that calls for the partners to produce as many as 200 vertical media series derived from IP drawn from Fox’s vault.