LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment

By Cynthia Littleton

Cynthia Littleton

Business Editor

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On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands.

Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, explain how they’re trying to leverage all that Amazon has to offer to support the new breed of digital stars. The company’s prime target are the born entrepreneurs who are launching products and businesses that are rooted in their success with social media-distributed content and the strength of their fan communities.

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