The 2026 World Cup is just over a week away, kicking off in Mexico on June 11 and culminating in the final on July 19, hosted by MetLife Stadium in New Jersey. As North America prepares to welcome a slew of soccer fans and tourists alike, brands have also been working to meet the moment, rolling out targeted campaigns and collaborations just in time for one of sports’ biggest moments.
Stanley Cup, a brand made famous for its durable drinkware, is the latest company to roll out a product line in support of soccer’s quadrennial slate of events: “Stanley 1913” with Lionel Messi. The limited-edition collaboration is available on Stanley Cup’s website and Dick’s Sporting Goods, with prices ranging from $12 to $70. Among the items available are a bombilla straw — used for yerba mate, a beverage Messi famously enjoyed following Argentina’s World Cup win in 2022 — and “GOAT” branded flip straw tumblers in Stanley’s traditional silhouette.
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