Let’s Get Physical: Key Takeaways From The IRL Advantage, Variety’s Experience and Culture Summit

'Law & Order: SVU' star Ice-T, MOME chief Rafael Espinal and top CMOs gather for Variety's daylong summit examining the boom in live events, physical media and one-of-a-kind experiences

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Don’t doubt what you can see with your own eyes.

The revival of physical media and the skyrocketing value of elaborate consumer experiences is very real and emerging as an antidote to fears that AI is changing everything. Top marketers and industry executives discussed these trends and other issues rocking the world of marketing and advertising on Oct. 7 in Manhattan for Variety’s Experience and Culture Summit: The IRL Advantage, presented by Outfront.

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