By Jem Aswad
Plus IconJem Aswad
Executive Editor, Music
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(Photo by Kevin C. Cox/Getty Images) If Bad Bunny’s galvanizing Super Bowl Halftime Show on Feb. 8 didn’t make it crystal clear, new figures from the Recording Industry Association of America released today should: Latin music is American music (and, of course, not just American, as Bunny was the globe’s fifth-most lucrative artist last year, per the IFPI).
The genre’s revenues in the U.S. have increased dramatically over the past decade, reaching $1 billion last year, according to the RIAA’s report. (U.S. recorded music revenues overall in 2025 were $11.5 billion.) In 2015, Latin music’s U.S. revenues stood at $140 million.
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