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Naman Ramachandran
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Prime Video Japan Prime Video is doubling its investment in Japanese original content over the next two years, according to three of the streamer’s top executives, who detailed a slate led by a documentary on boy band Arashi‘s reunion tour and subsequent conclusion from Kore-eda Hirokazu, in an interview with Variety.
“We are basically doubling our investment over the next two years,” says Gandhi, VP, Asia Pacific, Prime Video, describing the diversity of the new slate as a reflection of Prime Video’s growing customer base in Japan. As fandom varies by genre, Gandhi says the slate has to reflect customer preferences across all of them: “That’s why, if you see when we have the best of anime, unscripted, scripted, movies, sport now coming through across the board, that’s quite reflected in this.”
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