Kenan Thompson Tests Directing Commercials With Sweet Spots for Mike & Ike Candies

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Kenan Thompson has a long history with the fruit-flavored candy pellets known as Mike & Ike.

“It’s one of those candies I remember grabbing at the movies or on a road trip, so there was already familiarity with it,” he recalls during a recent email exchange. Now he has a chance to bring new audiences to the venerable confection. Just Born, the candy company that first introduced Mike & Ike in 1940, has tapped the “SNL” veteran to direct a new ad campaign that executives hope will transform the familiar sweets into something even more palatable for young snackers.

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