Keegan Michael-Key Is Fast Becoming TV’s Most Popular Pitchman

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Any viewer watching a few hours of TV or streaming video every day is likely to come across a dizzying array of commercials, loaded up with different characters, special effects, crazy antics and popular songs.

Some of the most memorable ones, however, all rely on a single element: Keegan-Michael Key.

The actor and comedian, known for the sketch-comedy series “Key & Peele,” plays a group of intriguing characters in a new commercial from Kraft Heinz‘ Ore-Ida for tater tots. Key and his “imi-taters” cap off a notable run that has seen the actor hold forth for Choice Hotels;, PepsiCo’s Lay’s potato chips; State Farm (in this year’s Super Bowl); and even corporate consultants EY.

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