Julie Bowen, Ty Burrell Find Advertisers Crave a ‘Modern Family’ Approach to Commercials

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Advertisers keep counting on Julie Bowen and Ty Burrell to reach out from “Modern Family” to yours.

The duo, currently featured in a non-traditional marketing pitch from pharma giant GSK, have reunited to make consumers more aware of meningitis risks for teens and young adults. In a nearly eight-minute-long video that will evoke memories of their popular ABC (and now streaming) comedy, the pair learn more about the disease, how it’s transmitted and its effects. GSK manufactures both Bexsero and Penmenvy, two drugs that can be of help.

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