Gentle Monster's intelligent eyewear collection launches Nov. 12.
By Anna Tingley
Plus IconAnna Tingley
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Joaquin Phoenix is entering the world of wearable AI.
The Oscar-winning actor stars in a new campaign film for Gentle Monster’s upcoming intelligent eyewear collection, directed by “The Zone of Interest” filmmaker Jonathan Glazer. The South Korean eyewear brand unveiled a first-look teaser Friday, ahead of the collection’s Nov. 12 pre-order launch.
The surreal short film follows a salesman, played by Phoenix, who encounters a series of bizarre occurrences inside an unfamiliar hotel. He then comes face-to-face with mysterious figures at the end of a red-lit corridor, eventually discovering that his intelligent eyewear allows him to understand and communicate with them. The full film is scheduled to debut later this month.
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