JioStar’s Kevin Vaz Urges Indian Government to Restore BARC TV Audience Ratings as Media Sector Hits $28.9 Billion

By Naman Ramachandran

Naman Ramachandran

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Leading Indian streamer JioStar‘s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable numbers heading into the festive season.

Vaz is the CEO of entertainment at JioStar and chair of the FICCI Media & Entertainment Committee. He thanked India’s Ministry of Information & Broadcasting for scrapping the 10+2 advertising cap, describing the move as a step toward rules that fit how linear TV and the wider media business now operate.

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