JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

By Lin Ying-Hsuan

Lin Ying-Hsuan

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Speaking during the APOS conference’s “India Streaming: The Product View” session, JioStar executives Bharath Ram and Vijay Seshadri outlined how JioHotstar is building its product and engineering roadmap around consumer behavior, artificial intelligence and connected television.

For Bharath Ram, chief product officer of JioStar, product development begins with understanding India’s highly diverse audience base, which spans mobile-first viewers, connected TV households and premium subscribers.

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