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Marc Jacobs is going cinematic this fall.
For its Fall 2026 campaign, the fashion house enlisted Jemima Kirke and Rowan Blanchard to star in “The Swap,” a scripted micro-drama that turns an accidental handbag mix-up into a chase across New York City. Playwright and actor Jeremy O. Harris also makes a cameo.
The project is the latest installment of “Question Marc,” Jacobs’ ongoing storytelling series designed to blur the lines between fashion and entertainment. It follows April’s “The Scene,” a Manhattan-set short written by and starring Rachel Sennott.
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