Japan Must Follow Hollywood’s Distribution Playbook, Says Tokyo Market Chief Shiina Yasushi, Who Eyes Major Expansion by 2030

By Naman Ramachandran

Naman Ramachandran

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Japan’s entertainment business has to adopt the model that made Hollywood studios global players if the country wants to reach its content export targets, according to Shiina Yasushi, CEO of TIFFCOM, the Tokyo International Film Festival‘s content market now heading into its 23rd edition.

The Japanese government has set a target of JPY20 trillion ($126.6 billion) in overseas content sales by 2033, and expects anime to bring in JPY6 trillion ($38 billion) of that. Shiina argues that looking abroad won’t be enough without a change in how Japanese companies operate.

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