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Todd Spangler
NY Digital Editor
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Getty Images James Murdoch‘s Lupa Systems media and tech holding company, is buying a big swath of Vox Media‘s holdings.
Murdoch’s company has agreed to acquire New York Magazine, the Vox Media Podcast Network and Vox.com. Terms of the deal weren’t disclosed. Lupa is paying more than $300 million for the collection of Vox Media assets, the New York Times reported, citing anonymous sources.
New York Magazine, the podcasts and Vox.com will operate as a subsidiary of Lupa Systems — which will be called “Vox Media” and continue to be led by Vox Media CEO Jim Bankoff. Other Vox Media properties — Eater, Popsugar, SB Nation, The Dodo and The Verge — are not included in the transaction. Those will split off into an independent company under a new yet-to-be-determined corporate name led by Ryan Pauley (currently president of Vox Media).
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