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Jacob Soboroff Aims to ‘Connect’ New MS NOW Weekend Show With Social-Media Energy

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CitrixNews Staff
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Jacob Soboroff Aims to ‘Connect’ New MS NOW Weekend Show With Social-Media Energy
Jun 12, 2026 10:20am PT Jacob Soboroff Aims to ‘Connect’ New MS NOW Weekend Show With Social-Media Energy

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Brian Steinberg

Senior TV Editor

bristei See All Jacob-Soboroff-MS-NOW Courtesy of MS NOW

Jacob Soboroff says he was doing creator media before creator media became cool.

In some views, the 43-year-old MS NOW correspondent has finally made it. After years of doing what can sometimes be intense in-the-field coverage of the treatment of people crossing the southern U.S. border or the wildfires that ravaged the Los Angeles region, the journalist will anchor his own three-hour program, “Connect,” starting this weekend between 10 a.m. and 1 p.m. on Saturday and Sunday.

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