‘IvyBears’ Hits Cannes After YouTube Breakout, Spawns Animated Feature Project (EXCLUSIVE)

From consumer products to character-driven series, IvyBears founder and CEO Dr. Kaan Haylaz presented at MipJunior what he dubbed his 'reverse flywheel strategy' for his brand-turned-content hit YouTube show

By Kevin Giraud

Kevin Giraud

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A theater and film studies’ graduate, it was eventually Kaan Haylaz’s lifelong love for gummies that led him to commercial success, and the birth of the ‘IvyBears‘ vitamins brand and IP.

“IvyBears was never simply a consumer brand that suddenly decided to venture into entertainment,” he told Variety in an online interview in the wake of MIPJunior. “In many ways, the story actually began the other way around, and it was my son, Pars, who ultimately brought these two worlds together.”

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