Is Fifa allowed to make AI athletes? – videoIs Fifa allowed to make AI athletes? – videoDoes qualifying for the World Cup mean you now support the Knicks?
From World Cup promos to NBA Finals ads, AI imagery is becoming more common in sports promotions. Many athletes are under contracts that permit the use of their likeness, but in an age of hyper-real AI, do new rules need to be put in place?
Our reporter Mark Mcpartland takes a look.
Explore more on these topicsOriginally reported by The Guardian. Read the full story at the original source.
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