Iron Maiden Sells Music Catalog, Name, Image and Likeness Rights to Pophouse

By Jem Aswad

Jem Aswad

Executive Editor, Music

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Pophouse Entertainment, the investment firm co-founded by ABBA’s Bjorn Ulvaeus, has announced a partnership with legendary British heavy metal band Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness (NIL) rights. Billboard reports that Pophouse has acquired a 50% “stake” in the assets; further terms were not disclosed.

The deal includes rights to the band’s iconic mascot, the ghoulish character “Eddie.”

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