International Casting Directors Association Launches AI Guidelines for Casting Platforms at Cannes Film Festival

By Jazz Tangcay

Jazz Tangcay

Artisans Editor

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The International Casting Directors Association (ICDA) officially launched its new guidelines on the use of AI in casting.

They were announced during the Cannes Film Festival, to address the growing ethical, creative, and professional challenges posed by the increasing use of AI within the casting industry.

The ICDA seeks to create a framework that protects artistic integrity, safeguards performers and casting professionals, and ensures that technology supports, rather than replaces, human creative expertise.

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