Instagram is exploring new formats in an apparent effort to bring its platform to more TV users. The social network, which launched a TV app last year, says it’s going to experiment with longer-form content, episodic series, and Live TV.
Instagram said it is exploring ways to bring longer-form videos, content spanning multiple episodes, and live creator experiences to its TV app. This follows news earlier this month that Meta is testing a new “Series” feature for Reels that’s designed to make it easier to keep up with serialized content on Instagram and Facebook.
