Inside the Microdrama Business: MicroCo’s Susan Rovner and Other Industry Executives on ‘Joy Scrolling,’ AI Anxiety and Hollywood’s Newest Frontier

By Kennedy French

Kennedy French

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The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention.

At a Hollywood Radio and Television Society Associates panel held Thursday evening on the Warner Bros. lot in Burbank, four veterans of the vertical drama space broke down what makes the format tick, who is actually watching and where it is all headed. The group included Susan Rovner, former NBCUniversal executive who is now chief creative officer of MicroCo; Matthew Ko, CEO of Knockout Shorts; Silas Wang, head of talent and brand partnerships at DramaBox and Vivian Anan Wang, head of content at Crisp Momentum. Fox Entertainment Studios’ Sara Chiang-Pistono moderated the hourlong session.

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