Inside Rauw Alejandro’s Three-Act Concert in New York, a Celebration of Music, Culture and Puerto Rican Pride: ‘It Creates an Impact on All Latinos to Embrace Their Culture’

Sep 8, 2026 10:40am PT Inside Rauw Alejandro’s Three-Act Concert in New York, a Celebration of Music, Culture and Puerto Rican Pride: ‘It Creates an Impact on All Latinos to Embrace Their Culture’

By Cata Balzano

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Cata Balzano

@catabalzano

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Photo: Maria Jose Govea

Amid a political climate that has seen Latino communities targeted by deportations and ICE raids and the polarizing effects of gentrification and poverty in Puerto Rico, Latin music artists such as Rauw Alejandro and Bad Bunny have responded with a renewed sense of cultural pride and advocacy.

Both artists released their most personal albums within weeks of each other: Alejandro’s fifth studio album, “Cosa Nuestra,” came out in November 2024, and Bad Bunny’s “Debí Tirar Más Fotos” followed in January 2025 — and of course Bad Bunny followed with not only a sold-out residency in Puerto Rico followed by a world tour, but his multiple Emmy-winning Super Bowl halftime show.

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