Inside ESPN’s Big Bet on Women’s Sports for Sunday Nights (When Baseball Once Ruled)

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Plenty of media companies are filling their schedules with all kinds of women’s sports, ranging from WNBA games to League One Volleyball match-ups. ESPN wants to do them one better.

When the Disney-backed sports-media giant launches “Women’s Sports Sunday” this weekend, it will mark a quiet revolution of sorts. ESPN’s nine weeks of WNBA or NWSL games will replace what had been an end-of-week mainstay, “Sunday Night Baseball,” which aired for 35 seasons. The symbolism is not lost on anyone.

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