Ritual comes from Greg Longstreet, the founder of Los Angeles-based, filmmaker-focused public relations firm Empirical.
By William Earl
Plus IconWilliam Earl
@beautifulbill See All
Courtesy of Ritual Ritual, a new independent zine celebrating movie theater culture, has launched at select Los Angeles theaters.
Launched by Greg Longstreet, whose L.A.-based public relations firm Empirical is focused on directors, the print publication was, per a press release, “Created as both a celebration of movies and a brief break from endless scrolling, Ritual is devoted to passionate, evergreen film writing. Existing alongside digital media and online film culture, the zine offers readers a physical editorial experience with a beginning, middle, and end. QR codes featured throughout the publication allow readers to access playlists and additional content that expands on the stories inside.”
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