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Naman Ramachandran
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JioHotstar Starzplay India’s largest streamer, JioHotstar, has moved into the Middle East and North Africa, teaming with Abu Dhabi-based Starzplay to reach a region the company considers key for South Asian viewers.
The MENA launch comes after earlier rollouts in the U.K., Canada and Singapore. JioHotstar will sit as its own dedicated hub inside the Starzplay app and website.
Viewers in the region will be able to watch new JioHotstar originals at the same time as they bow in India, with audio in as many as 10 languages. The package also takes in series from JioStar’s TV channels, big-screen hits and major reality formats, among them a new season of “Koffee With Karan” and the “Bigg Boss” season now on air in six languages.
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