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Indian Premier League Stands Alone at the Top as Asia Pacific Sports Rights Growth Slows, Media Partners Asia Finds

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CitrixNews Staff
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Indian Premier League Stands Alone at the Top as Asia Pacific Sports Rights Growth Slows, Media Partners Asia Finds
Oct 8, 2026 8:00pm PT Indian Premier League Stands Alone at the Top as Asia Pacific Sports Rights Growth Slows, Media Partners Asia Finds

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Naman Ramachandran

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The Indian Premier League remains the only Asia Pacific sports property priced at the top of the global market, according to new research from Media Partners Asia, which expects growth in the region’s sports rights fees to slow to 1%–2% a year through 2030, down from about 10% a year since 2021.

The cricket league earns about $12.4 million a match, in line with the Premier League, MPA said. Korea’s KBO baseball league earns about $100,000. India accounted for more than half of the increase in the region’s rights fees since 2021, and 64% of all fees is now concentrated in the 12 most valuable rights packages.

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