India’s MoEngage bets that the future of marketing is millions of AI agents

Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal, betting that AI agents that make decisions for individual customers will become the future of marketing.

MoEngage did not disclose the financial terms of the transaction, but a source familiar with the matter told TechCrunch that the all-cash deal was worth tens of millions of dollars.