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Naman Ramachandran
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Product of Culture A new impact fund backing creators from the Global South launched at the recently concluded first edition of the Toronto Film Festival market, with a model built around getting films in front of audiences as well as getting them made.
The Culture Fund was established by Product of Culture, a media, marketing and distribution company with bases in New York and Los Angeles. It combines philanthropic funding with the company’s more than 10 years of work in audience research, cultural strategy, marketing and distribution. Instead of limiting itself to production finance, the fund plans to step in at key stages of a project’s life, where money can help secure distribution, grow an audience and raise a film’s profile.
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