Imax Is the Hottest Brand in Movies. Why Is It for Sale?

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

Latest

• Imax Is the Hottest Brand in Movies. Why Is It for Sale? 45 minutes ago
• Box Office: A24’s ‘Backrooms’ Aims for Record $45 Million-Plus Opening Weekend, Continuing Hot Streak for Low-Budget Horror 23 hours ago
• ‘Chess’ to Close Early on Broadway, Timed to Lea Michele’s Exit in June 2 days ago

Imax has been in an enviable position since the great box office reset.

It’s no secret that movie theater attendance has languished in post-pandemic years. But when audiences have opted to go to cinemas, they’ve gravitated toward premium moviegoing options like Imax to distinguish the big screen experience from watching a film at home. To wit: Imax saw record ticket sales of $1.2 billion in 2025 even as the overall box office was down 30% from pre-COVID times. And the technology company is targeting a bigger benchmark of $1.4 billion in 2026 with help from tentpoles like Christopher Nolan’s “The Odyssey” and Denis Villeneuve’s “Dune: Part Three,” which were shot with its proprietary cameras.

Related Stories

What's Coming to Tubi in June 2026