Spain’s trade agency preserved its core global market strategy across film, TV, animation and videogames in 2025 while adding new territories after the end of the PRTR-funded expansion cycle.
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Courtesy of Audiovisual From Spain - ICEX As movies face a challenging international market, sure to be discussed at te Cannes Festival, public funded-sector promotion becomes vital and one reason for a national cinema’s popularity abroad. Its focus in leaner times often gives a larger idea of industry priorities, morever, in terms of not only strategies but events.
In Spain, ICEX, the Spanish state trade and investment agency, is maintaining its role as a key internationalization partner for the country’s audiovisual industries, holding its presence across the main global markets in 2025 even as public funding falls back from the exceptional levels seen during the previous three-year cycle.
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