Hyperlocal, seasonal and eco-friendly: British flower farms are coming up roses

Figures show domestic flower growers are expanding their market share, as the government gives sector official recognition

British flower farmers have long resembled David faced with their own particular Goliath – the imported flower industry. More than 80% of cut flowers bought by UK consumers are shipped or flown in. However, recent figures show domestic growers are expanding their market share.

Chloë Dunnett, the founder of Sitopia Farm, a London-based organic farm growing food and flowers, says: “Our flower sales are up 65% for the year and turnover is increasing year on year as the public and florists look for flowers that are seasonal, environmentally friendly and hyperlocal – consumer power can be very effective.”