How ‘Scary Movie’ Conquered the International Box Office: ‘Let’s Cross Every Line, and Let’s Cross It Locally in Each Territory’

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

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Over his decades in entertainment, “Scary Movie” creator and star Marlon Wayans has confronted the same prejudices: Hollywood is convinced that international audiences won’t show up for comedies or films starring Black actors.

“We’re trying to erase that old-school stigma,” says Wayans, who returned — along with several of his brothers — to the horror parody franchise after a 25-year absence. So when he was gearing up to promote “Scary Movie,” the sixth installment in the long-running series, Wayans left nothing to chance. “I told the marketing team at Paramount, ‘Fucking put me on a plane. Send me everywhere.’ Because I’m one of those old-school salesmen. Everyone wants to laugh.”

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