As part of NBC's centennial retrospective, Variety revisits the network's recent history of producing one-night-only tuners
Plus IconCynthia Littleton
Business Editor
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NBC In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership. In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt.
One of Greenblatt’s big ideas to liven up NBC’s schedule was to lean in to the network’s roots as the home of great entertainment specials and spectacles. NBC carried what was a landmark moment for Broadway on TV in March 1955 with its live telecast of Mary Martin performing her signature role in the beloved Comden and Green tuner. It was a smash in the Trendex ratings of the day.
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