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How Fortell is using AI (and $163M) to crack a hearing aid monopoly 

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CitrixNews Staff
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How Fortell is using AI (and $163M) to crack a hearing aid monopoly 

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Startups How Fortell is using AI (and $163M) to crack a hearing aid monopoly  Theresa Loconsolo 9:00 AM PDT · September 16, 2026 27 min

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“Why do I have to beg my grandparents to put on their hearing aids, but no one has ever needed to ask me to put on my glasses?” 

That’s the question that drove Matthew de Jonge to spend six years building Fortell, an AI hearing aid startup that recently raised $163 million from the likes of Founders Fund, Thrive Capital, and Valor Equity Partners CEO Antonio Gracias. The buzzy startup aims to build hearing aids that understand the sounds around you in real time, figure out what’s important and turn down the rest — instead of turning everything up at the same time, as most hearing aids do.  

On this episode of TechCrunch’s Equity Equity podcast, Rebecca Bellan is joined by de Jonge to break down what it takes to disrupt a decades-old industry where five companies make 97% of the products, insurance won’t cover the cost, and innovation has been slow to arrive. 

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. 

Theresa Loconsolo Theresa Loconsolo

Audio Producer

Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.

You can contact or verify outreach from Theresa by emailing [email protected]. View Bio October 13 – 15 San Francisco

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Originally reported by TechCrunch. Read the full story at the original source.