Eric Diep
View all posts by Eric Diep March 25, 2026
Back row from left: DJ DirtyGlove Bubba, KaineMusic, BigXthaPlug, MurdaGang PB, KevanGotBandz. Front: Yung Hood, Ro$ama John Cotter* On his 2025 posse cut “600 Degrees,” BigXthaPlug put people on notice about Texas‘ new guard: “600 the mob, and we yet to be fucked with.” Launched in 2023, 600 Entertainment is more like a family than a label. After establishing himself as both a rap and country powerhouse out of Dallas, he is using his platform to build up artists from the South. He’s assembled lyrical rappers and freestyle specialists from across Texas — including Ro$ama, Yung Hood, MurdaGang PB, KaineMusic, and KevanGotBandz — to form a close-knit collective with a unified goal: bringing their dreams to life, creating culture, and spotlighting the next wave of stars.
BigX sees himself as the starting quarterback of his small but mighty unit, exposing them to his fans through song collaborations and adding them on his tours. “I feel like with me being a good CEO, I can help Ro, Hood, Kaine, and PB to be able to take care of their people,” he says. “I done helped myself in order for me to help my people, and now my people are blessing other people. I’m doing the same thing with my artists; I’m blessing my artists. Once they get what they get, they’re going to bless their people.”
BigX is serious about seeing his artists win, tapping into their movements early before officially signing them. Just look at his closest collaborator, Ro$ama, who has worked with BigX on numerous records, establishing their back-and-forth chemistry on tracks like “Rap N****s” and “‘02 Lakers.” “It’s not just my race, it’s our race,” BigX says. “I would have rather signed him than let him go get messed up by a major label.”
The stories of how he recruited the rest of the artists on 600 show exactly how he’s carried out that approach. He met Yung Hood at a studio in Arlington, where the newcomer freestyled in front of him and impressed him with his work ethic. “Hood is one of the few people I actually know who can rap,” BigX says. “Hood can rap. He can freestyle, like on some shit Biggie or 2Pac and them do.”
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A few years ago, when BigX was starting out rapping, MurdaGang PB was already active in the Fort Worth rap scene. BigX says PB had “shit going on in the streets” that he steered clear of, even though they “fucked with each other.” But BigX still wanted to give him a real chance at rap stardom. “I seen somebody who wanted to get out of his situation, and so I just wanted to help him,” BigX says. “I brought him with me; he went everywhere I went. I paid for all that. He gave me a reason to give him a deal. All the recording trips, the performing [at shows], he went on tour with me. After that, it was a given.”
After jumping on a remix of KevanGotBandz’ 2023 song “Switcharoo 2” with Oak Cliff rapper Trapboy Freddy, BigX wondered why Kevan hadn’t blown up yet. The two artists had mutual respect for their shared spirit of independent hustle. Last year, Kevan became a recent signee to 600 after BigX told him he had seen his potential years ago and laid out a strategy for his growth.
In 2024, BigX introduced Ro$ama and Yung Hood in the label’s first compilation mixtape, Meet the 6ixers. The Tony Coles-produced title track grew into a beat for local rappers to freestyle over. A year later, KaineMusic did a “Meet the 6ixers” freestyle that went viral on the Dallas rap blog Spade TV. She was getting noticed in Dallas hip-hop for her freestyles and cyphers, standing out in a male-dominated industry as a woman with the hardest bars. But her “Meet the 6ixers” freestyle, which has since amassed 1 million views on TikTok, was the clip that caught BigX’s attention.
KaineMusic was determined to be the first lady of 600 Entertainment. After an unanswered DM asking whether he needed any female artists on his label, she recalls seeing BigX at the same clubs and events where she was performing. Eventually, she introduced herself enough times that they became acquainted. In one instance, BigX’s DJ, DJ Bubba, was hosting his Free Juice showcase at SXSW 2025. Kaine, who was part of the showcase, remembers how nervous she was performing a four-song set to a packed crowd, with the 600 crew watching from near the stage. “I come to find out [BigX’s] A&R was there, and I was the only person his A&R recorded,” she says. “He recorded me, and he recorded Ro$ama’s set. BigX told me I was the only person that they recorded that wasn’t part of 600.”
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In another interaction, she remembers approaching BigX at a pool party in Arlington and asking what she had to do to get signed. “I went up to him, and I was like, ‘So, how can I be the First Lady of 600?’” KaineMusic says. “And he was like, ‘You gotta do something different.’ I’m like, ‘Shit.’ I got in the car with my brother and I just cried. I’m like, ‘I don’t know what to do. I don’t know what’s different.’ I was so stressed that night. And then a couple of days later, I went to the studio, and I recorded ‘Meet the 6ixers’ and posted it, and it just went crazy.”
After that freestyle went viral, BigX first brought out KaineMusic at Morgan Wallen’s Sand in My Boots festival in 2025 to a positive response. BigX does this with all his artists, bringing them out as special guests for his shows and letting them prove themselves right out of the gate.