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Brian Steinberg
Senior TV Editor
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Courtesy of Hershey's At The Hershey Company, the candy is the star, but marketing executives at the chocolate titan have figured out a way for the sweets to share screen time with some notable guests.
Katseye, the popular all-girl pop group, will have a significant role in a new ad campaign aimed at introducing new Hershey’s Crème Bars to consumers — and their appearance suggests marketers long attached to themes of nostalgia are willing to break some longstanding rules in a bid to get noticed in a crowded marketplace.
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