Havas Acquires Culture and Sports Marketing Agency Archrival

By Todd Spangler

Todd Spangler

NY Digital Editor

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Advertising giant Havas acquired a majority stake in Archrival, a U.S.-based youth-culture and experiential activation agency, aiming to augment the capabilities of its Havas Play branded content and experiential marketing unit.

The company said the Archrival acquisition expands Havas Play’s offering across sports marketing, live experiences, branded partnerships, creator engagement and experiential activation.

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