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H&M wants to make clothing from CO2 using this startup’s tech

CN
CitrixNews Staff
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H&M wants to make clothing from CO2 using this startup’s tech

The fashion industry knows it has a waste problem. About one garbage truck of textiles is thrown away every second. Meanwhile, the industry generates more carbon pollution than international flights and maritime shipping combined. 

Some companies are experimenting with new ways to recycle textile waste, while others are developing new materials that won’t require fossil fuels. One startup, Rubi, is “basically taking the machinery of biology outside of the cell” to make the building blocks of lyocell and viscose, co-founder and CEO Neeka Mashouf told TechCrunch. The startup’s technology would allow any company that uses cellulose to build products from captured carbon dioxide.

Originally reported by TechCrunch