By Jem Aswad
Plus IconJem Aswad
Executive Editor, Music
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Gunna has announced the launch of a new company, SB the Label, in partnership with Atlantic Music Group. The four-time Grammy nominee, born Sergio Giavanni Kitchens, will serve as CEO of the label, with three artists from the Atlanta area already signed.
The deal follows a string of successes from the Atlanta rapper, with his last three albums each peaking within the top three on the Billboard 200. He scored No. 1 debuts with both “Wunna” (2020) and “DS4EVER” (2022).
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