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Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’

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CitrixNews Staff
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Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’
Mar 19, 2026 3:28pm PT Guillermo del Toro on His Commercial Directing Debut With Patrón Tequila: ‘I Cannot Sell Sodas or Yogurt’

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Marc Malkin

Senior Editor, Culture and Events

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Guillermo del Toro is, in his own words, “a little exhausted.”

For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August.

“We know what it is,” del Toro says laughing, referring to awards season. “We know how long it lasts. We’ve done it before.”

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