Google announced on Thursday that it now allows users to link and interact with some of their go-to apps right in AI Mode, the tech giant’s conversational search experience. At launch, supported apps include Instacart, Canva, and YouTube.
With this new update, Google is expanding AI Mode beyond answering questions and into completing tasks across the apps they use regularly. The tech giant is also likely hoping that users will rely on AI Mode more often for things like planning and shopping. Plus, the rollout will allow Google to better compete with rivals like OpenAI’s ChatGPT and Anthropic’s Claude, both of which support app integrations.
