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Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

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CitrixNews Staff
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Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off
Jun 4, 2026 9:00am PT Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

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Todd Spangler

NY Digital Editor

xpangler See All Google Search Profiles Courtesy of Google

Google is introducing a new way for creators and publishers to promote their content on the search engine with “Search profiles.” The new feature comes amid consternation from website operators and creators that Google’s AI summaries have eroded the volume of referral traffic coming from the search portal.

The internet giant describes Search profiles as a “dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.”

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