Good Golf Golf execs leave roles after backlash over controversial video

Two senior executives from Good Good Golf have both left their roles, following backlash over a golf advert which showed a woman being pushed to the ground.

Good Good Golf CEO Matt Kendrick and president Joe Flannery have both left the company as fallout continues around the video, which was published last month to advertise a new Callaway driver but before being subsequently deleted.

The popular content creators drew widespread criticism that the video portrayed violence against women, with Good Good Golf apologising in a social media statement and Callaway Golf admitting 'mistakes were made' over their handling of the incident.